Fishing Gear at the Black Bird

Dive into the serene world of fishing with the Black Bird's extensive collection of fishing gear. Whether you're an avid angler or just starting, our range caters to every experience level. We carry everything from high-performance rods and reels to essential tackle and accessories, carefully selected to enhance your fishing experience. Embrace the calm of the waters and the thrill of the catch with quality gear for every experience level. At the Black Bird, we're committed to equipping you for memorable moments by the water.

Rods and Reels

Fishing rods and reels are more than just tools – they're the heart of your fishing experience. Our range of rods and reels is tailored for ease and enjoyment, perfect for those leisurely weekend getaways or your first fishing adventure with the kids. We offer equipment that's easy to handle, durable, and just right for fishing in various settings. Whether you're teaching the little ones to cast their first line in a nearby pond or enjoying a quiet day by the river, our gear is designed for those cherished family moments. Discover the joy of fishing with the Black Bird's selection, where every cast brings you closer together.

Lamiglas Rod


Starting as a blank manufacturer of fiberglass designs, Lamiglas evolved into the premier rod & blank company, offering technique-specific fishing rods.

Okuma Reels


Okuma Fishing Tackle is the manufacturer of top end fishing product. We build the product that puts you in connection with the fish of a lifetime.

Daiwa Reels


Fishing gear that will allow you to tackle the diverse and expansive fishing this planet has to offer and provide you with the ultimate angling experience.



Pflueger delivers smooth performance that will impress over and over again.

Tackle and Accessories

Eagle Claw

Eagle Claw

Eagle Claw provides anglers with numerous choices of hooks and terminal tackle for an array of species, spanning both fresh and saltwater fishing.



Rapala has been the favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide.



Nothing gets you ready to enjoy the outdoors to its fullest like Plano gear. Plano gear is as smartly designed as it is rugged

Willapa Marine

Willapa Marine

A family-owned PNW company committed to providing high-quality recreational outdoor gear since 1988. Whether you're clamming on the coast of Washington State, crabbing in Alaska, or fishing from a boat or shoreline, we have what you need.

Black Bird Fishing Derby

Every June, we sponsor the Black Bird $5,000 Fishing Derby, Southern Oregon’s largest Trout Fishing Derby, which takes place the first Saturday after Father’s Day every year at the beautiful Diamond Lake Resort – “The Gem of the Cascades.” 

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Location And Hours


Black Bird Shopping Center
1810 W. Main St.
Medford, OR 97501
(541) 779-5431

Store Hours

Mon – Sat: 9AM – 7PM
Sun: 9:30AM – 6:30PM


Black Bird ACE Hardware #18395
Grand Opening June 14th, 2024

4403 S. Pacific Highway
Phoenix, OR 97535
(541) 512-0000

Store Hours

Mon – Sat: 9AM – 7PM
Sun: 9:30AM – 6:30PM

Tap Room Hours

Mon – Sat: 12PM – 8PM
Sun: 12PM – 7PM

Copyright ©2023 Black Bird Shopping Center  All Rights Reserved